All You Need To Know About FOB

FOB is an important term related to the shipping of goods. It stands for “freight on board” or “free on board” indicating the designation when the ownership or liability of goods gets transferred from the seller to the buyer. The term FOB is often confusing for many in the shipping industry. However, it is crucial that both sellers and buyers must understand the proper FOB definition and scope so that they do not end up in losing dollars. This term determines the responsibility of the party for bearing the charges of freight and also decides the point of time when the shipment is passed over from the sellers to the buyers.

For instance, in case of international shipping, FOB indicates that the consignor is going to bear the loading cost and the transportation cost for sending the goods to the port. The consignee bears expenses related to insurance, ocean freight, unloading and the transportation cost of the goods from the port to the actual destination. The seller in this situation passes over the risk of the goods to the buyer when there is the loading of goods at the port for shipment.

Difference Between Origin And Destination:

FOB origin indicates that the ownership of the goods is transferred as soon as in gets out of the hands of the seller. If shipping of the goods is required then it is the buyer’s responsibility and he or she has to bear the expenses. This type of transaction is often referred to the city name like FOB Boston, FOB San Francisco, etc.

FOB destination, on the other hand, indicates that ownership of goods is transferred to the buyer when the original products reach the doorstep of the buyer. Here, the seller has to arrange for the transportation of the goods for which either he pays or charges the buyer for the expenses. The seller also has to be liable in case the goods suffer any damage while en route.

FOB comes more into the picture when there are wholesale or B2B shipments of large goods.

Use Of FOB In The Shipping Documents:

There are four ways in which the FOB term is included in the documents for shipping:

  • FOB (place of origin)- Freight Collect
  • FOB (place of origin)- Freight Prepaid
  • FOB (place of destination)- Freight Collect
  • FOB (place of destination)- Freight Prepaid

It is important that the shippers understand the FOB designations well especially in case of damages to the goods. Some of the receiving docks totally deny the delivery of the damaged goods without accepting the damage notation. However, when a shipment is designated properly, it is clear that the damage risk has to be borne by the seller or the buyer. In such cases, there is no question of confusion. Moreover, the Incoterm 2010 has also amended the definition of FOB which has made the sale contracts simpler and understandable by all.

Why Does FOB Matter?

The term is particularly important for those companies who are engaged in shipping huge quantities of goods. A clear concept of the FOB term helps in understanding the liability of the party regarding the safety in the delivery of the shipment. It also helps the buyer and the seller in knowing which party owns the materials at a particular point of the shipping cycle. This information is also helpful for the accountants who can maintain instant records of the transactions on the basis of FOB. Moreover, the term is also useful in proper logistics management.

Sales Tax And FOB:

If you are falling in the nexus of any state which charges selling taxes on shipment, then FOB can be your friend. For the packages which have FOB origin marked on them, the buyer pays the freight charges directly by contracting with a shipper. Thus, the seller has no role here. The buyer does not have to bear sales taxes as he has already paid the freight charges which most of the states consider exempted.

When people find the term quite complex to understand and interpret, they often take the help of professionals who are expert in the field. This ensures that you comply with the terms without any faults and the shipments get managed quite fast. FOB incoterms is another interesting aspect which the shipping industry must pay attention to and know about in details.

SEO Strategies – The Truth About Search Engine Optimization

The Importance of Being Online

Did You Know? Right now, over 81% of people first search online before making a purchase vs using yellow pages, newspapers, traditional "offline" methods.

Did You Also Know? – 60% of traffic that comes to the websites is from searches-From people typing in what they are looking for in Google, Yahoo & MSN / Bing. Now, if your website is not on the first page of the search engine results, then unfortunately you are now. So knowing that, I am sure you would like to know how to achieve first page search results … and it begins with proper SEO strategies.

Let's get started!

First things first!

"A little bit of information is a dangerous thing"

Well the same holds true for too much information when it comes to SEO or Search Engine Optimization. When you are taught how to drive, was it necessary for you to have an understanding of the combustion engine, correct valve timing or be able to rebuild a transmission?

Of course not!

You simply needed the facts of getting your car going safely and smoothly down the road to your destination. Otherwise you will never get out of the driveway or be too overwhelmed and never learn to drive … never achieving your desired results.

Marketing Lesson # 1 "You can not steer a parked car!"

Unfortunately there is a lot of miss information that seems to be right in line with what people are trying to sell you online today. Imagine that?
The three reasons for this are simple:

1. SEO Companies, Gurus and Consultants want you to believe that only their big brains, experience and magic wands can make your site optimized and that little old you has NO chance, so do not bother and pay us lots of money.

2. Pretend Gurus and Consultants learn a few tricks and sell their wares unscrupulously all over the web for cheap leaving you with a crappy e-book and no results.

3. Lastly, there are the true webmasters out there who take on-Page optimization well beyond where it needs to go. (in my humble & profitable opinion) If you do not believe me, go ahead and buy one of those 200 page e-books that expect you to have degree from MIT and a full working knowledge of website coding. I would rather eat glass … I know this because I have read one of these, but dozens before seeing the light.

In other words, they tend to try and paint the Mona Lisa within every site but forget to invite anyone to the museum. IE All tech and no marketing. Remember, we did talk about the importance of getting the car moving did not we?

Dispelling the Myths of Search Engine Optimization

  • PPC or paid advertising is much cheaper and faster. WRONG. Paid advertising is only as good as long as you are paying for it, where On-Page optimization is a onetime set up. Natural Search Traffic is still 60% of all traffic & you will pay more per click in advertising if your site is NOT optimized.
  • SEO results take months, if not years, to achieve. WRONG. In fact, you can expect immediate results within a few days. Nobody has the time or patience to wait these days …
  • Optimal SEO results can only be achieved by an SEO expert. WRONG. No technical knowledge or SEO expertise is needed to achieve major success when you use the right SEO Strategies.
  • Hundreds of links are needed before I can start to see significant results. WRONG. Have you ever heard the saying, "Work smarter, not harder"? You can maximize your results with very little linking.
  • The Google algorithm is complicated and takes over 100 factors into consideration. It's impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
  • SEO software yields the best results. WRONG. Simply put, if you know the key areas to target, you'll outperform any SEO program EVERY time. It's not a complicated process if you know what you're doing. (famous last words)

What is SEO All About Then?

All right, you've been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I'll get to the "HOW TO's" in just a minute. Let's walk before sprinting into uncharted territory.

OK so here's you first curve ball … there are two kinds of Search Engine Optimization! What? Who knew? Well I did and now so do you.

There is "ON PAGE" SEO and "OFF PAGE" SEO.

On-Page SEO is the method of configuring your website's size, layout, text, photos and videos so that they are easy to find by the search engines when someone is searching for them online.

Off-Page SEO happens outside of the website. It is the method of distributing valuable and relevant content about your products and services onto the internet in the form of blog posts, videos, articles, forums, podcasts, etc. that all point back to your website to help raise its rank in the search engines as well as drive traffic.

Now there is a middle man (more like a Judge) in the process and that is the search engines themselves like Google, Yahoo & Bing / MSN. They go around creeping and crawling around the internet and index or rank your website based on their own formulas known as algorithms.

No one knows the exact formulas (except those web geeks at Google, but they're not talking) but we have established some definite Do's & Don'ts when it comes to optimizing your website. The other thing to understand is that the Google's & Yahoo's use both On-Page & Off-Page optimization when ranking your website. For now, we'll concentrate on the on-site SEO which is the foundation for all other web marketing anyway.

Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules … And simply the one theme that governs the rules of the search engines is to protect the consumer.

The Search Engines primary job is to bring the most RELEVANT results (websites, videos, articles, etc.) to the consumer or person doing the search based on the search term they type in. For example: If you were to search for "Snake Poison Antidote" on Google, you would be less than pleased and understandably angry if it folded up websites on snakeskin handbags and boots. You get the idea.

Getting Started with SEO Strategies

1. KEYWORDS : Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as "Keywords". Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.

2. PLACEMENT : After you have thoroughly done your keyword research, it is time to strategically place them in all the elements * of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site's relevancy for those keywords.

* Note: All of these "elements" are simply fields easily accessible to fill in on most commonly used website platforms.

Ok, that's it!

It can not be.

Yes it can! Sort of …

Like I said there are many geekier aspects of on-page optimization which includes things like which type of site structures to use, frames, types of scripts, etc. However, with the advancement of template driven and WYSIWYG * sites, many of these aspects are already pre-coded for optimization or ease of readability for those Search Engines out there doing their creeping and crawling thing … also known as indexing.

* WYSIWYG (What You See Is What You Get) – An interface that provides the user with the ability to point and click to insert objects, images & text into most sites today.

So with Keyword Research and proper Placement in your site are the broad strokes of On-Page Search Engine Optimization. However, "How" to do the right and profitable Keyword Research for your niche and "How" to place them properly in all the elements of your sites is where you earn your stripes.

Your SEO Strategies Next Step

Fortunately I have put together a step by step guide that will not only walk you through on-page optimization but also how to drive FREE traffic through off page optimization as well.

Remember that Search Engine Optimization is an Investment, not an Expense. Unlike paid ads, the efforts you put in to really optimize your site today will continue to pay off well into the future.

With a proper search engine optimization guide, you can easily dominate search-engines like Yahoo, Google and MSN. Ranking high on search-engines is easy and can be very profitable for your website.

Cheap Nintendo Wii Accessories

One can maximize the use of Nintendo Wii with a few more must-have accessories. These Nintendo Wii accessories add to the fun and experience of Wii gaming. They can even be perfect gifts for someone who already owns Nintendo Wii.

There are many sites listing the must have Nintendo Wii accessories. There are many online forums as well, that discuss them in detail. You will find many sharing their incredible experience while some may point out the faults. Do read them for knowledge as they also give you an idea as to what should be expected. Most of these sites have their own set of top accessories for Nintendo Wii, though a few common and the popular ones are the extra controllers, rechargeable batteries, game cube controllers, game cube memory cards, Wii points, SD card and the component video adapter .

The extra controller facilitates one to play head to head Wii sports games such as tennis or boxing. The extra controllers are the Wiimote and the Nunchuck. The combined cost of both of them would be around sixty dollars. The Wii supports four, but even one extra controller is just as much fun. Rechargeable batteries are a must for the avid gamers. If Nunchuck is left attached to the consoles, the battery drains out at a lightening speed. The rechargeable battery is one of the practical and cost saving Nintendo Wii accessories. Other attractive Wii games and accessories include the Nintendo wave bird. It is priced at only thirty five dollars and you can go wireless too. Game cube controller is also a well-liked accessory that works with the "virtual console". One does not need to buy the classic controller in this case. This is also nominally priced at twenty five dollars only.

There are some more bought after cheap Nintendo Wii accessories as well. A dollar twenty five game cube memory card will help you to save your games. If your Wii's memory is almost full with the virtual games do not worry. Just buy a SD card and expand your memory. These moderately spacious cards are available for thirty dollars.

All of the above accessories for the Nintendo Wii are readily available on console's online store. One may even get them on certain online retail outlets or in a console store near you.

The future-game freaks who love the Wii by now exactly know where to invest for added fun and excitement. The young, I am sure, will use the pocket money to buy these accessories while the adults can save for the astonishing Nintendo Wii accessories.

Do It Yourself Home Improvement

Many of us are participating in the home improvement thing today. There are a number of great benefits to be derived from doing your own home improvement. We can save money of course. We can also design our own projects so that they typically satisfy our needs and add the personal touch exactly as we envision it.

A number of software packages are available to produce a 3D home design and show us the results before we ever spend a penny on materials. This new home design software has not only become much easier to use, while becoming much more sophisticated in what it can produce, it has also become wider ranging.

Packages are now available that target specific home projects. You will find that these products allow you to fully design a new deck, complete a new landscape design outside, modify your house interior design, or the big one will let you design a new house from start to finish.

The computer and software are great but more help is available today. The big box home improvement stores have come a long way since the original Lowes concept. These big box stores maintain a complete inventory covering every imaginable product you may require in your project. The also carry a large educated staff that is most often quite willing to offer you assistance. That is good but they also appear to be well founded in the knowledge required to provide you with assistance.

If that is not good enough, the big box home improvement stores also conduct routine seminars to educate you regarding specific products. All this assistance comes at no cost to the customer. The intention is to encourage and help you to complete your own home improvement.

Not only will these projects save you money but they will also increase the value of your home. It is quite practical for the average handyman to purchase a fix it up house, do some small improvements itself and then resell the house at a profit.

A wide range of near professional quality tools is available at your home improvement stores. Competition in the marketplace has been beneficial to the consumer. You can now purchase excellent quality tools to complete any phase of the job from preparation of raw, rough lumber to spray painting the completed project. All this is available at very competitive pricing.

One final benefit to this whole experience may be the chance to work together with the rest of your family. It will never be lost time when you pass on some of your knowledge and abilities to children and grand children. A world of opportunity is available.